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Clients  /  Auto Repair  /  Mike Palmer Automotive
Client case study

Mike Palmer Automotive

Salt Lake City's Japanese-specialty shop — Subaru, Toyota, Honda — and the #3 auto repair result.

FirstCall clientAuto RepairSalt Lake City, UT
4.7 ★
Google rating
-0.01 vs. the top-10 average of 4.71
398
Google reviews
Top-10 median in Salt Lake City: 214
87%
Five-star reviews
348 of 398 rated five stars
#3
Google Maps result for “auto repair shop Salt Lake City”
In the top 10

All figures are live public Google Maps data captured September 12, 2026.

The business

Who Mike Palmer Automotive is

Mike Palmer Automotive is Salt Lake City's Japanese specialty auto repair shop for Subaru, Toyota and Honda, staffed by ASE-certified technicians. Services cover brakes, diagnostics and tune-ups, engine, exhaust, belts and hoses, oil changes and alignment, with loaner cars, touchless service, online scheduling and a warranty. BBB accredited.

What customers say

Fair pricing (37 mentions), honest mechanics (12), loaner cars (10) and no upselling (7) define the reviews, and the owner has replied to all 25 recent ones. 398 reviews, 4.7 rating.

honest mechanics12loaner car10fair pricing37no upselling7check engine light diagnosis2full inspection3estimate14no pressure sales3

At a glance

Experience
35+ years
Primary category
Auto repair shop
Location
39 W 900 S, Salt Lake City, UT 84101
Phone
(801) 485-1212
Website
mikepalmerautomotive.com
Credentials
ASE · BBB · Same Day · Warranty

Services

Belts & Hoses ServiceBrake Repair & ServiceDiagnostics & Tune-UpsEngine Repair & ServiceExhaust Systems ServiceOil Change ServiceWheel AlignmentImage Credits
The market

What Google Maps returns for “auto repair shop Salt Lake City”

The ten businesses a customer in Salt Lake City sees first. This is the list that decides who gets the call.

#BusinessRatingReviews
#1Liberty Auto Repair LLC4.9 ★51
#2Master AutoTech4.9 ★220
#3Mike Palmer Automotive4.7 ★398
#4Red Rock Auto Repair4.6 ★196
#5Slaugh's Car Care4.7 ★301
#6Little Garage4.8 ★636
#7Steve's Automotive Specialists - Salt Lake City4.4 ★738
#8Jason Auto Repair4.5 ★110
#9168 Auto Repair4.9 ★214
#10Diego's Auto Shop4.7 ★22
Mike Palmer Automotive is #3 of the ten results Google Maps returns for "auto repair shop Salt Lake City, UT". Live Google Maps results, September 12, 2026.
The footprint

What's in place, and what's being built

The six things every business Google and AI recommend have in common — checked against Mike Palmer Automotive's live profile and website.

✓
Google Business Profile claimed and verified9 categories set · primary: Auto repair shop
→
17 photos on the profileProfiles with 40+ photos consistently outperform on Maps; we add job photos monthly.
→
0 of the last 25 reviews landed in the past 90 daysReview velocity is the current focus — the request-after-every-job system is the fix.
✓
Owner replied to 25 of the last 25 reviewsReplies signal an active business to Google and to the next customer reading.
✓
9 service pages on the websiteOne page per service is how Google and AI assistants match the business to the exact job.
✓
Hours, phone and address publishedConsistent NAP across Google, the website and directories.
In their customers' words

Recent five-star reviews

★★★★★

“This shop is awesome. They might not be the cheapest, but they’re fair. They’re the best Subaru specialists that I have found. They only use quality parts and stand behind their work. They’ve always worked with me when I’m in a jam. They have loaner vehicles for return customers. Their customer…”

Google review · 2025-11
★★★★★

“There's a reason why this shop is rated one of the best in Salt Lake City. Took great care of us when we took our Kia in. Stellar communication. Reasonable pricing. Honest and transparent with no upselling! I have found these traits to be rare in this line of work and will definitely have…”

Google review · 2026-04
★★★★★

“Jesse and his crew did a great job on my Subaru. This is the 2 big service situation and they have been super. Jesse will let Me know what the problem is and how much before anything is done and they always get my car back as soon as possible.”

Google review · 2026-03 · Price assessment: Great price

Public Google reviews, quoted as written. Reviewer names withheld.

The program

What FirstCall runs for Mike Palmer Automotive

The same six-part system every FirstCall client is on, tuned to an auto repair shop in Salt Lake City. $219 a month, no setup fee.

1

Google Business Profile, managed every month

Categories, services, service-area cities, photos, weekly posts and Q&A kept current — so the profile keeps earning its place when someone in Salt Lake City searches for an auto repair shop.

2

Reviews on autopilot

A request goes out after every completed job, and every review gets a drafted reply. The count and the rating climb without anyone remembering to ask.

3

A page for every service

Belts & Hoses Service, Brake Repair & Service, Diagnostics & Tune-Ups, Engine Repair & Service — each with its own page, written the way customers ask and the way Google and AI assistants read.

4

AI-search visibility

Schema, entities, citations and content structured so ChatGPT, Perplexity and Google's AI answers can recognise Mike Palmer Automotive as one of the auto repair shops to recommend in Salt Lake City, UT.

5

Listings and citations

Name, address, phone and hours identical everywhere Google checks — directories, maps, social profiles.

6

One report, one person

A one-page report on the 1st of every month: calls, profile views, reviews, Maps position and AI mentions versus last month, sent by the same account manager every time.

More Auto Repair clients

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All client case studies →  ·  Auto Repair marketing →

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