Clients / Plumbing / Ferrer Plumbing

Client case study

Ferrer Plumbing

Certified master plumbers in Grand Rapids with a 5.0 rating and a habit of answering every review.

FirstCall clientPlumbingGrand Rapids, MI

5 ★

Google rating

+0.30 vs. the top-10 average of 4.7

234

Google reviews

Top-10 median in Grand Rapids: 858

98%

Five-star reviews

230 of 234 rated five stars

Google Maps result for “plumber Grand Rapids”

In the top 10

All figures are live public Google Maps data captured September 12, 2026.

The business

Who Ferrer Plumbing is

Ferrer Plumbing is a locally owned Grand Rapids plumbing company with 15 years in the trade and certified master plumbers on staff — a distinction the company leads with. Services run from backflow testing and gas-line installation to tankless water heaters, whole-home repiping, softeners and filtration, and full bathroom fixture work. Same-day estimates, financing, EPA certification and a written guarantee.

What customers say

The owner has replied to 22 of the last 25 reviews. Customers most often mention responsive staff (10), knowledgeable technicians (6) and professional plumbers (5). 234 reviews, 5.0 rating, 98% five-star.

kitchen sink backup5knowledgeable technician6responsive staff10professional plumber5pool plumbing repair3leak check2accurate estimates2clear explanations10

At a glance

Experience: 15+ years
Primary category: Plumber
Location: 3500 3 Mile Rd NW Ste B1, Grand Rapids, MI 49534
Phone: (616) 828-6670
Website: ferrerplumbing.com
Credentials: EPA · Financing · Guarantee · Licensed · Locally Owned · Master Plumber

Services

Our WorkBackflow Testing and PreventionDrain CleaningFaucet Repair and ReplacementGas Line InstallationShower Repair and ReplacementTankless Water HeatersToilet Repair and ReplacementTub Repair and ReplacementWater HeatersWater Softeners & FiltrationREQUEST SERVICE

The market

What Google Maps returns for “plumber Grand Rapids”

The ten businesses a customer in Grand Rapids sees first. This is the list that decides who gets the call.

#BusinessRatingReviews

#1McDonald Plumbing4.9 ★1,535

#2Mr. Rooter Plumbing of Grand Rapids4.7 ★806

#3Godwin Plumbing & Hardware4.8 ★1,255

#4Grand Rapids Plumbing4.7 ★15

#5Ferrer Plumbing5 ★234

#6Eyk Plumbing - Grand Rapids4.8 ★217

#7Roto-Rooter Plumbing & Water Cleanup4.5 ★714

#8Benjamin Franklin Plumbing of Grand Rapids4.9 ★965

#9Mountaineer Plumbing, Drains, & Water Heater Services4.6 ★1,020

#10Penning Plumbing, Heating, Cooling & Electric4.4 ★858

Ferrer Plumbing is #5 of the ten results Google Maps returns for "plumber Grand Rapids, MI". Live Google Maps results, September 12, 2026.

The footprint

What's in place, and what's being built

The six things every business Google and AI recommend have in common — checked against Ferrer Plumbing's live profile and website.

✓

Google Business Profile claimed and verified4 categories set · primary: Plumber

✓

79 photos on the profileStrong visual footprint — job, team and equipment photos.

✓

25 of the last 25 reviews landed in the past 90 daysReview velocity is what moves Maps rank; the request-after-every-job system keeps it climbing.

✓

Owner replied to 22 of the last 25 reviewsReplies signal an active business to Google and to the next customer reading.

✓

18 service pages on the websiteOne page per service is how Google and AI assistants match the business to the exact job.

✓

Hours, phone and address publishedConsistent NAP across Google, the website and directories.

In their customers' words

Recent five-star reviews

★★★★★

“Jacob was very thorough on letting me know what was going to be done. He gave an estimate and didn’t perform anything unless I approved it. Jacob took his time and didn’t rush the job and cleaned up afterwards. Was very knowledgeable when I was asking questions as he was performing the job.”

Google review · 2026-08 · Price assessment: Reasonable price

★★★★★

“Elijah Morin notified us when he was coming. He arrived as scheduled. We were very impressed with him. He was personable and professional, taking his job various seriously. He diagnosed the problem and went right to work repairing it. We highly recommend for Ferrer Plumbing!”

Google review · 2026-08

★★★★★

“My water heater quit and made a mess, but I called Ferrer Plumbing and they came out the same day and replaced it. They are very professional and reasonable, and I would recommend them to anyone. They even gave me options which I thought was very good too.”

Google review · 2026-09 · Price assessment: Reasonable price

Public Google reviews, quoted as written. Reviewer names withheld.

The program

What FirstCall runs for Ferrer Plumbing

The same six-part system every FirstCall client is on, tuned to a plumber in Grand Rapids. $219 a month, no setup fee.

Google Business Profile, managed every month

Categories, services, service-area cities, photos, weekly posts and Q&A kept current — so the profile keeps earning its place when someone in Grand Rapids searches for a plumber.

Reviews on autopilot

A request goes out after every completed job, and every review gets a drafted reply. The count and the rating climb without anyone remembering to ask.

A page for every service

Our Work, Backflow Testing and Prevention, Drain Cleaning, Faucet Repair and Replacement — each with its own page, written the way customers ask and the way Google and AI assistants read.

AI-search visibility

Schema, entities, citations and content structured so ChatGPT, Perplexity and Google's AI answers can recognise Ferrer Plumbing as one of the plumbers to recommend in Grand Rapids, MI.

Listings and citations

Name, address, phone and hours identical everywhere Google checks — directories, maps, social profiles.

One report, one person

A one-page report on the 1st of every month: calls, profile views, reviews, Maps position and AI mentions versus last month, sent by the same account manager every time.

More Plumbing clients

Other plumbers FirstCall works with

Cole's PlumbingSpokane, WA

4.9 ★326 reviews

Guardian PlumbingLa Vista, NE

5 ★220 reviews

All client case studies → · Plumbing marketing →

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