Clients / Plumbing / Cole's Plumbing

Client case study

Cole's Plumbing

Forty years of Spokane plumbing, from new construction to a broken water heater on a Sunday.

FirstCall clientPlumbingSpokane, WASince 2018

4.9 ★

Google rating

+0.09 vs. the top-10 average of 4.81

326

Google reviews

Top-10 median in Spokane: 413

98%

Five-star reviews

318 of 326 rated five stars

Google Maps result for “plumber Spokane”

In the top 10

All figures are live public Google Maps data captured September 12, 2026.

The business

Who Cole's Plumbing is

Cole's Plumbing brings 40 years of experience to Spokane, Washington, serving both residential and commercial customers. The company handles new-construction and remodel plumbing, water heater repair and replacement, water-quality improvement, drain cleaning and general repairs, and positions itself squarely on affordability.

What customers say

Knowledgeable staff is the dominant theme — 119 mentions across 326 reviews — with kind staff (27) and water heater replacement (18) close behind. 98% of reviews are five stars.

water softener installation8water heater replacement18knowledgeable staff119sink installation5kind staff27frozen pipes4hose bib replacement2leak repair10

At a glance

Founded: 2018
Primary category: Plumber
Location: 2121 E Springfield Ave, Spokane, WA 99202
Phone: (509) 424-5163
Website: coles-plumbing.com

Services

New Construction PlumbingRemodel PlumbingWater Heater Repair + ReplacementWater Quality ImprovementGeneral PlumbingDrain Cleaning

The market

What Google Maps returns for “plumber Spokane”

The ten businesses a customer in Spokane sees first. This is the list that decides who gets the call.

#BusinessRatingReviews

#1Shaw Plumbing Heating & Air Conditioning4.8 ★1,352

#2Mr. Rooter Plumbing of Spokane4.7 ★610

#3Gold Seal Plumbing4.8 ★3,636

#4Bulldog Rooter4.9 ★5,935

#5Division One Plumbing4.9 ★295

#6Action Craft Experts, Plumbing, Drains, & Water Heaters5 ★251

#7Plumb Zebra4.9 ★413

#8Cole's Plumbing4.9 ★326

#9Spokane Plumbing and Heating4.5 ★57

#10JLR Plumbing4.8 ★340

Cole's Plumbing is #8 of the ten results Google Maps returns for "plumber Spokane, WA". Live Google Maps results, September 12, 2026.

The footprint

What's in place, and what's being built

The six things every business Google and AI recommend have in common — checked against Cole's Plumbing's live profile and website.

✓

Google Business Profile claimed and verified1 category set · primary: Plumber

→

38 photos on the profileProfiles with 40+ photos consistently outperform on Maps; we add job photos monthly.

✓

16 of the last 25 reviews landed in the past 90 daysReview velocity is what moves Maps rank; the request-after-every-job system keeps it climbing.

→

Owner replied to 3 of the last 25 reviewsFirstCall drafts replies so every review gets an answer.

✓

7 service pages on the websiteOne page per service is how Google and AI assistants match the business to the exact job.

✓

Hours, phone and address publishedConsistent NAP across Google, the website and directories.

In their customers' words

Recent five-star reviews

★★★★★

“Had these folks install a frost free water spigot on the outside of my house. The entire process was professional and top notch. I live in brick house so the job required core drilling and they were able to do that and did fantastic job. Highly recommend them.”

Google review · 2026-05

★★★★★

“The guys a Cole’s plumbing were amazing and friendly. They got out to my house within a hour and got my water up and running in no time. I would highly recommended these guys for any one your plumbing needs”

Google review · 2026-07

★★★★★

“Very friendly, personal service. Came out the next day. explained our options. very fast which means lower cost as well. Wish I would have met this family years ago. just simply THE best all-around.”

Google review · 2026-07 · Services: Faucet installation

Public Google reviews, quoted as written. Reviewer names withheld.

The program

What FirstCall runs for Cole's Plumbing

The same six-part system every FirstCall client is on, tuned to a plumber in Spokane. $219 a month, no setup fee.

Google Business Profile, managed every month

Categories, services, service-area cities, photos, weekly posts and Q&A kept current — so the profile keeps earning its place when someone in Spokane searches for a plumber.

Reviews on autopilot

A request goes out after every completed job, and every review gets a drafted reply. The count and the rating climb without anyone remembering to ask.

A page for every service

New Construction Plumbing, Remodel Plumbing, Water Heater Repair + Replacement, Water Quality Improvement — each with its own page, written the way customers ask and the way Google and AI assistants read.

AI-search visibility

Schema, entities, citations and content structured so ChatGPT, Perplexity and Google's AI answers can recognise Cole's Plumbing as one of the plumbers to recommend in Spokane, WA.

Listings and citations

Name, address, phone and hours identical everywhere Google checks — directories, maps, social profiles.

One report, one person

A one-page report on the 1st of every month: calls, profile views, reviews, Maps position and AI mentions versus last month, sent by the same account manager every time.

More Plumbing clients

Other plumbers FirstCall works with

Ferrer PlumbingGrand Rapids, MI

5 ★234 reviews

Guardian PlumbingLa Vista, NE

5 ★220 reviews

All client case studies → · Plumbing marketing →

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