Clients / Roofing / Wagoner Roofing

Client case study

Wagoner Roofing

Founded in 2022, already 223 reviews at 5.0 — every one of them five stars.

FirstCall clientRoofingUrbandale, IASince 2022

5 ★

Google rating

+0.14 vs. the top-10 average of 4.86

223

Google reviews

Top-10 median in Urbandale: 132

100%

Five-star reviews

222 of 223 rated five stars

—

Google Maps top 10 for “roofer Urbandale”

Not yet listed · active work

All figures are live public Google Maps data captured September 12, 2026.

The business

Who Wagoner Roofing is

Wagoner Roofing is a Des Moines-metro exterior contractor based in Urbandale, Iowa, serving most of the state — Des Moines, Ames, Iowa City, Indianola, Pella. Beyond asphalt and metal roofing (Decra steel, Unified Steel stone-coated, Brava synthetic), the company handles windows, siding, gutters and storm restoration, and offers a lifetime workmanship guarantee. Owens Corning and CertainTeed certified, BBB A+.

What customers say

Gutters (45 mentions), insurance claim assistance (35), siding replacement (33), gutter replacement (25) and hail damage repair (15) show a customer base that uses Wagoner for the whole exterior, not just the roof. The owner has replied to all 25 recent reviews.

siding replacement33gutter replacement25insurance claim assistance35hail damage repair15downspout replacement2gutters45shingle replacement2window installation3

At a glance

Founded: 2022
Primary category: Roofing contractor
Location: 3161 99th St, Urbandale, IA 50322
Phone: (515) 225-8147
Website: wagonerroofingiowa.com
Credentials: A+ rated · BBB · Certainteed · Guarantee · Owens Corning · Warranty

Services

RoofingMetal RoofingDecra Steel RoofingUnified Steel – Stone Coated RoofingBrava Synthetic RoofingWindowsSidingGuttersStorm RestorationCommercialWagoner CaresHow Much Does a New Roof Cost?

The market

What Google Maps returns for “roofer Urbandale”

The ten businesses a customer in Urbandale sees first. This is the list that decides who gets the call.

#BusinessRatingReviews

#1Shamrock Roofing and Construction4.9 ★154

#2Xtreme Roofing & Siding, LLC4.8 ★126

#3Apple Roofing4.7 ★176

#4Fisher Construction LLC5 ★14

#5Right Roofing & Siding4.9 ★367

#6AmeriPro Roofing4.9 ★57

#7AGR Roofing & Construction4.8 ★26

#8Ridge Top Exteriors5 ★19

#9Ram Roofing and Solar4.8 ★138

#10R3 Roofing & Exteriors4.8 ★415

Wagoner Roofing is not yet in the ten Maps results for "roofer Urbandale, IA" — the businesses above are, and closing that gap is the active work on this account. Live Google Maps results, September 12, 2026.

The footprint

What's in place, and what's being built

The six things every business Google and AI recommend have in common — checked against Wagoner Roofing's live profile and website.

✓

Google Business Profile claimed and verified3 categories set · primary: Roofing contractor

✓

127 photos on the profileStrong visual footprint — job, team and equipment photos.

✓

17 of the last 25 reviews landed in the past 90 daysReview velocity is what moves Maps rank; the request-after-every-job system keeps it climbing.

✓

Owner replied to 25 of the last 25 reviewsReplies signal an active business to Google and to the next customer reading.

✓

18 service pages on the websiteOne page per service is how Google and AI assistants match the business to the exact job.

✓

Hours, phone and address publishedConsistent NAP across Google, the website and directories.

In their customers' words

Recent five-star reviews

★★★★★

“We really appreciate the service we received from Wagoner Roofing. Hartman was great to work with from start to finish. Although, our situation took longer than originally expected to get figured out with insurance. Hartman and Becky also made our situation seem like a priority. Once we got…”

Google review · 2026-08 · Price assessment: Reasonable price

★★★★★

“This is a very honest and professional company! They deliver what they promise! I had the pleasure to work with Hartman. He is very knowledgeable and professional but besides that he took the time to listen to my questions and addressed them in a manor I could understand. I would 100% use them…”

Google review · 2026-06 · Price assessment: Great price

★★★★★

“Nothing but great things to say about Wagoner Roofing. We've had some issues with our old roof develop over time, and they were always able to get out quickly to handle the repairs. When it was time for a full replacement, they made it a stress-free experience with excellent communication…”

Google review · 2026-05 · Services: Roof inspection, Roof installation, Roof damage repair

Public Google reviews, quoted as written. Reviewer names withheld.

The program

What FirstCall runs for Wagoner Roofing

The same six-part system every FirstCall client is on, tuned to a roofer in Urbandale. $219 a month, no setup fee.

Google Business Profile, managed every month

Categories, services, service-area cities, photos, weekly posts and Q&A kept current — so the profile keeps earning its place when someone in Urbandale searches for a roofer.

Reviews on autopilot

A request goes out after every completed job, and every review gets a drafted reply. The count and the rating climb without anyone remembering to ask.

A page for every service

Roofing, Metal Roofing, Decra Steel Roofing, Unified Steel – Stone Coated Roofing — each with its own page, written the way customers ask and the way Google and AI assistants read.

AI-search visibility

Schema, entities, citations and content structured so ChatGPT, Perplexity and Google's AI answers can recognise Wagoner Roofing as one of the roofers to recommend in Urbandale, IA.

Listings and citations

Name, address, phone and hours identical everywhere Google checks — directories, maps, social profiles.

One report, one person

A one-page report on the 1st of every month: calls, profile views, reviews, Maps position and AI mentions versus last month, sent by the same account manager every time.

More Roofing clients

Other roofers FirstCall works with

FLOW Roofing LLCKnoxville, TN

5 ★519 reviews

Pierce RoofingColorado Springs, CO

5 ★259 reviews

All client case studies → · Roofing marketing →

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