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Clients  /  HVAC  /  Peppy Heating and Cooling
Client case study

Peppy Heating and Cooling

A perfect 5.0 across 673 reviews, and the #2 result when Boise asks Google for an HVAC company.

FirstCall clientHVACBoise, ID
5 ★
Google rating
+0.16 vs. the top-10 average of 4.84
673
Google reviews
Top-10 median in Boise: 1,285
98%
Five-star reviews
662 of 673 rated five stars
#2
Google Maps result for “HVAC company Boise”
In the top 10

All figures are live public Google Maps data captured September 12, 2026.

The business

Who Peppy Heating and Cooling is

Peppy Heating and Cooling is a family-owned, locally operated HVAC company serving Boise, Nampa, Meridian, Caldwell, Eagle and the wider Treasure Valley. Its service list is unusually complete for a company its size — furnaces, heat pumps, ductless systems, Mitsubishi Intelli-Heat dual-fuel, central AC — each with its own repair, replacement, installation and maintenance page. Licensed, insured, emergency service available.

What customers say

Furnace installation (37 mentions) and courteous staff (41) lead the review themes, followed by knowledgeable technicians (31) and no upselling (16). The 5.0 rating is intact across 673 reviews, with 98% at five stars.

knowledgeable technician31mini split installation15furnace installation37no upselling16courteous staff41thorough inspection5quick scheduling5no pressure sales6

At a glance

Primary category
HVAC contractor
Location
590 N Maple Grove Rd Ste 7, Boise, ID 83704
Phone
(208) 906-6928
Website
callpeppy.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp-boise
Credentials
Emergency · Family Owned · Guarantee · Insured · Licensed · Locally Owned
The market

What Google Maps returns for “HVAC company Boise”

The ten businesses a customer in Boise sees first. This is the list that decides who gets the call.

#BusinessRatingReviews
#1Western Heating and Air Conditioning4.9 ★4,102
#2Peppy Heating and Cooling Boise5 ★673
#3Diamond Heating, Cooling, Plumbing & Electric4.9 ★5,967
#4Capital City Heating & Cooling4.9 ★371
#5Perfect Plumbing Heating & Air4.8 ★5,640
#6Liberty Heat and Air4.5 ★48
#7Right Now Heating and Air Conditioning4.8 ★8,900
#8Jim's Heating & Cooling4.8 ★416
#9Ashley Heating Air & Water Systems5 ★1,285
#10Gem Heating & Air Conditioning5 ★105
Peppy Heating and Cooling is #2 of the ten results Google Maps returns for "HVAC company Boise, ID". Live Google Maps results, September 12, 2026.
The footprint

What's in place, and what's being built

The six things every business Google and AI recommend have in common — checked against Peppy Heating and Cooling's live profile and website.

✓
Google Business Profile claimed and verified5 categories set · primary: HVAC contractor
✓
90 photos on the profileStrong visual footprint — job, team and equipment photos.
✓
25 of the last 25 reviews landed in the past 90 daysReview velocity is what moves Maps rank; the request-after-every-job system keeps it climbing.
→
Owner replied to 7 of the last 25 reviewsFirstCall drafts replies so every review gets an answer.
→
Website service pagesBuilding a page per service is part of the FirstCall program.
✓
Hours, phone and address publishedConsistent NAP across Google, the website and directories.
In their customers' words

Recent five-star reviews

★★★★★

“Rob was very prompt a real straight shooter did not try to up sale me which I really appreciate . Day of installation Tony and Luke and Trey got to work with the install these men are fantastic. They worked nonstop until the job was finished. This experience was an eleven star. Thankyou Peppy…”

Google review · 2026-08 · Price assessment: Reasonable price
★★★★★

“Peppy was very prompt in getting to my AC maintenance/check up today. The person who answered the phones was courteous and pleasant to talk to. Carlos did a great job checking my system out and didn’t try and up-sale me on services or parts I didn’t need. I’ll use this company in the fall when I…”

Google review · 2026-07 · Price assessment: Reasonable price
★★★★★

“Our AC stopped blowing cold air on one of the hottest days of the year. Brett was able to squeeze us in to the Sunday schedule and I am so grateful! Tony was able to diagnose the issue and fix it very quickly. Everyone we interacted with was very professional and kind.”

Google review · 2026-07 · Services: HVAC system repair

Public Google reviews, quoted as written. Reviewer names withheld.

The program

What FirstCall runs for Peppy Heating and Cooling

The same six-part system every FirstCall client is on, tuned to an HVAC company in Boise. $219 a month, no setup fee.

1

Google Business Profile, managed every month

Categories, services, service-area cities, photos, weekly posts and Q&A kept current — so the profile keeps earning its place when someone in Boise searches for an HVAC company.

2

Reviews on autopilot

A request goes out after every completed job, and every review gets a drafted reply. The count and the rating climb without anyone remembering to ask.

3

A page for every service

every HVAC company service they offer — each with its own page, written the way customers ask and the way Google and AI assistants read.

4

AI-search visibility

Schema, entities, citations and content structured so ChatGPT, Perplexity and Google's AI answers can recognise Peppy Heating and Cooling as one of the HVAC companies to recommend in Boise, ID.

5

Listings and citations

Name, address, phone and hours identical everywhere Google checks — directories, maps, social profiles.

6

One report, one person

A one-page report on the 1st of every month: calls, profile views, reviews, Maps position and AI mentions versus last month, sent by the same account manager every time.

More HVAC clients

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