Clients / Salons & Spas / Haven Spa & Salon

Client case study

Haven Spa & Salon

A full-service St. Matthews spa and salon with a 4.8 rating and a kids' salon under the same roof.

FirstCall clientSalons & SpasSt Matthews, KY

Haven Spa & Salon

4.8 ★

Google rating

+0.01 vs. the top-10 average of 4.79

109

Google reviews

Top-10 median in St Matthews: 113

94%

Five-star reviews

102 of 109 rated five stars

Google Maps result for “salon St Matthews”

In the top 10

All figures are live public Google Maps data captured September 12, 2026.

The business

Who Haven Spa & Salon is

Haven Spa & Salon in St. Matthews, Kentucky offers hair design and care, nail services, hair removal, brows and lashes and skin care, plus Little Haven for children. The salon leads with its team — "Meet Your Haven Family" — and books online.

What customers say

Friendly staff (20 mentions), beautiful vibe (11) and hair styling (9) lead the review themes. The owner has replied to 17 of the last 25 reviews. 109 reviews, 4.8 rating, 94% five-star.

spray tans3hair styling9beautiful vibe11friendly staff20hair color4manicure2haircut10sweet staff6

At a glance

Primary category: Spa
Location: 315 Wendover Ave, St Matthews, KY 40207
Phone: (502) 895-3350
Website: havenlouisville.com

Services

Haven Salon & SpaSkin Care ServicesLittle Haven

The market

What Google Maps returns for “salon St Matthews”

The ten businesses a customer in St Matthews sees first. This is the list that decides who gets the call.

#BusinessRatingReviews

#1Twisted Salon Inc4.9 ★113

#2Wild Strawberry Hair & Nail Studio4.8 ★111

#3The Loft4.9 ★226

#4Studio 3 Eleven Salon4.9 ★42

#6Sola Salons4.4 ★67

#7J Michael's Spa & Salon4.7 ★317

#8Haven Spa & Salon4.8 ★109

#9Honeycomb Salon4.9 ★250

#10Belles & Co. Hair Boutique4.9 ★36

#11Blush Nail Lounge4.7 ★371

Haven Spa & Salon is #8 of the ten results Google Maps returns for "salon St Matthews, KY". Live Google Maps results, September 12, 2026.

The footprint

What's in place, and what's being built

The six things every business Google and AI recommend have in common — checked against Haven Spa & Salon's live profile and website.

✓

Google Business Profile claimed and verified3 categories set · primary: Spa

→

26 photos on the profileProfiles with 40+ photos consistently outperform on Maps; we add job photos monthly.

→

1 of the last 25 reviews landed in the past 90 daysReview velocity is the current focus — the request-after-every-job system is the fix.

✓

Owner replied to 17 of the last 25 reviewsReplies signal an active business to Google and to the next customer reading.

→

4 service pages on the websiteBuilding a page per service is part of the FirstCall program.

✓

Hours, phone and address publishedConsistent NAP across Google, the website and directories.

In their customers' words

Recent five-star reviews

★★★★★

“I received the BEST facial from Nazaneen. being an esthetician myself, i’m really picky about who works on my face and she completely exceeded my expectations. my skin is absolutely glowing!! her touch is fantastic and her overall vibe is so beautiful and welcoming. GO SEE HER!! you and your…”

Google review · 2023-04

★★★★★

“Great experience! Everyone was friendly, and the facility very clean. Brinley cut my hair, and did a fabulous job!! Can't wait to come back for my color.”

Google review · 2024-01

★★★★★

“I had my first ever pedicure, the spa experience, along with a brow wax. Both were affordable and wonderful experiences! I highly recommend Haven.”

Google review · 2023-04

Public Google reviews, quoted as written. Reviewer names withheld.

The program

What FirstCall runs for Haven Spa & Salon

The same six-part system every FirstCall client is on, tuned to a salon in St Matthews. $219 a month, no setup fee.

Google Business Profile, managed every month

Categories, services, service-area cities, photos, weekly posts and Q&A kept current — so the profile keeps earning its place when someone in St Matthews searches for a salon.

Reviews on autopilot

A request goes out after every completed job, and every review gets a drafted reply. The count and the rating climb without anyone remembering to ask.

A page for every service

Haven Salon & Spa, Skin Care Services, Little Haven — each with its own page, written the way customers ask and the way Google and AI assistants read.

AI-search visibility

Schema, entities, citations and content structured so ChatGPT, Perplexity and Google's AI answers can recognise Haven Spa & Salon as one of the salons to recommend in St Matthews, KY.

Listings and citations

Name, address, phone and hours identical everywhere Google checks — directories, maps, social profiles.

One report, one person

A one-page report on the 1st of every month: calls, profile views, reviews, Maps position and AI mentions versus last month, sent by the same account manager every time.

More Salons & Spas clients

Other salons FirstCall works with

Focus Salon And SpaLouisville, KY

4.9 ★926 reviews

Vidogi SalonScottsdale, AZ

4.7 ★768 reviews

All client case studies → · Salons & Spas marketing →

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